Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

This article was originally published on Apparelist. Money left on the table doesn’t pay bills. Every day, print shops across the country calculate their costs, add a markup, and hand over quotes that ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...

Well-functioning markets for branded prescription drugs or biologics reward innovative products that are valuable to patients and their families while penalizing those that are not. Well-functioning ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...