Vizio’s Inscape, a provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership. The ...

NEW YORK—Vizio’s Inscape, a leading provider of smart TV data, and TVision, which measures TV and CTV viewer engagement, have announced a multi-year data deal that will strengthen Inscape’s ...

Run3TV, the ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, has announced a partnership with audience measurement firm TVision, to provide accurate viewing and ...

ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest ...

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...