The record Super Bowl ad rates reflect a resurgence in demand for traditional 30-second TV spots, once a mainstay of the industry but sidelined in recent years as advertising dollars have moved online ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

The “2026 State of Performance TV Report” finds that budgets are shifting away from YouTube, Meta and TikTok and that ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

None of the conventional wisdom applies when you're making a Super Bowl ad.

New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

Scientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth ...

Linear TV continues to underperform versus other media for advertisers when it comes to return on media investment -- specifically gross profit margin, according to Big Chalk, a marketing analytics ...

NEW YORK--(BUSINESS WIRE)--Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions deliver the same value. In a climate of economic ...

Make sure you make an informed purchase.

Walt Disney is laying off hundreds of staffers across its film and TV divisions, with many coming from marketing positions, according to news reports. Somewhat regular announcements related to media ...