Fox wants to cut its TV ad time to just two minutes per hour by 2020, the Wall Street Journal reports.
In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...
A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...
Ad-supported streaming-video companies are among the hottest media targets of 2020. We want your help highlighting the sector's key leaders.
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