Subliminal advertising really does work, The Telegraph (wrongly) concludes after reporting on a University College London experiment in which words were briefly flashed on a computer screen and ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...

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subliminal effect is the psychological effect of 'influencing the subconscious by sneaking in a level of stimulation that humans cannot barely recognize.' `` Abuse of the subliminal effect can also ...

Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, "rally 'round the flag" is a venerable expression of this phenomenon. It ...

The latest additions to the placebo effect family might be the rudest. First there was placebo, which uses your body's own tools to make you feel better after you try a treatment you imagine will help ...

Jerusalem, Dec. 27, 2007 – Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, “rally ‘round the flag” is a venerable ...