Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, "Turn Up ...

Wander through YouTube to see what TV spots looked like in 1986, and you’ll be in for a lot of … vanilla. This was the year that Chevrolet (the “Heartbeat of America”) showed us cowboys and fields of ...

Add Yahoo as a preferred source to see more of our stories on Google. NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila's next collaborative ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

When you’re stuck in traffic or waiting for a delayed train, the world just feels stagnant, stale and infuriating. Sprite is hoping to offer some relief—at least visually—for Brazilians trapped in ...

The Heineken-owned beer brand updates its campaign for a digital-first era while betting that familiarity beats nostalgia. Sprite—which has been putting rappers in its ads since Kurtis Blow starred in ...

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale. Sprite is taking a second shot at ...