The end of February means the start of a college sports favorite: the 2026 NCAA March Madness basketball tournament. With March Madness comes the infamous bracket that people fill out to try and guess ...

Next UK AD must view new college sports landscape as opportunity Consider continuity, proven ADs, or pros/entertainment executives Leader must embrace player empowerment and create athlete financial ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & ...

WPP Media’s “The Women’s Sports Playbook” asserts that women’s sports attract audiences crucial for brand building who are hard to reach via other means. Women’s sports have entered a new era, with ...

Fox Sports has opened its 2026 IndyCar campaign with a striking first commercial built around Josef Newgarden’s dramatic 2024 Indianapolis 500 triumph, using his dual image as courteous suburban ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by Financial Service, Insurance, and Restaurant brands. Women’s sports advertising ...