Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

This post originally appeared on the Buffer Blog. Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

In today's digital era, social media metrics – likes, follows, and subscribers – have become more than just vanity numbers. They are valuable assets that can be converted into substantial cash, a ...

"When LLMs compete for social media likes, they start making things up." The post New Paper Finds That When You Reward AI for ...

It’s been a busy two weeks in combat sports. Every major mixed martial arts promotion has had a show of significance. Terence Crawford solidified his standing as the top pound-for-pound boxer in the ...