At the crux of every successful Google Shopping strategy is a well optimised feed. The content of a shopping feed should be thought of in the same way as building out keywords in a search campaign, ...

Amazon has announced the launch of its TikTok-like shopping feed to all customers in the U.S., inviting them to shop as they scroll -- now live on Android and iOS. The company's new in-app shopping ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company began testing a home feed without the Shop tab last year. Starting in February, the app’s main ...

Alan Rimm-Kaufman is an idea guy. That works out well, because as the head of The Rimm-Kaufman Group, he’s called on to offer search marketing and e-commerce help to retailers of all sizes, from start ...

Could AI-generated fashion videos replace human influencers in driving online shopping decisions? Google is betting on it with the latest update to Doppl, its experimental AI try-on app, now enhanced ...

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The payments provider also is adding new tools ...

Corbin is a tech journalist and developer who worked at Android Police from 2016 until 2021. Check out his other work at corbin.io. Earlier this month, a report from The Information claimed Google was ...

Klarna’s app has undergone a major redesign that includes a personalized shopping feed powered by artificial intelligence, a personal shopper service called Ask Klarna and a new resell feature, ...

Amazon is looking to boost its TikTok-style “Inspire” shopping feed and is offering to pay influencers $25 a video, but some creators are mocking the low rate. The company sent out an email to select ...