Demographic segmentation can be a useful strategy for growing your practice. You can choose to focus on client segments using a range of variables, such as life stage, lifestyle, income level, ...

A good client segmentation strategy can help you serve a diverse client base, build a profitable and scalable business and improve client satisfaction. “Most advisors do not do a good enough job with ...

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John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...