Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

Promotions are a necessary expense of running your business and increasing brand awareness and sales. Small businesses should calculate the return on investment, or ROI, of sales promotions in order ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

The promotion paradox: retailers celebrate record-breaking sales days while losing money. The cause is failing to measure ...

You won't want to dawdle. The sale cuts the price of Xbox One accessories and games but is good only Friday and Saturday. Lance Whitney is a freelance technology writer and trainer and a former IT ...

With a record 506,804 NEVs (EV and PHEV models) sold in November, BYD has now had two straight months with over 500,000 in vehicle sales. The EV giant has no plans to slow down. On Thursday, BYD ...

Ford has a new idea to help you save this summer: $0 down payment, 0% interest, and zero payments for the first 90 days. The new summer sales promo is available on most Ford and Lincoln models. Those ...