Opinions expressed by Entrepreneur contributors are their own. Sales copywriting is probably not new to those in business , but can we really say we’re using it to its fullest potential? With ...

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That’s the sound of browsers backing away from your website, wallets clutched tightly in their hands, credit cards still unused. A sale [or a couple of hundred of them!] walking away from an ...

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Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience ...

Note: Upon her indictment on federal money laundering charges and her arrest February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not unpublish ...

If there’s one thing to get right in your business, it’s your sales funnel. Without one that stands up to testing, any marketing efforts will be fleeting and shallow. It’s not enough to grab attention ...