Sainsbury's has marked the centenary of the Christmas Day truce between British and German soldiers in its 2014 Christmas advert. The commercial recreates the moment in World War I where the two ...

The new Christmas ad features real-life Sainsbury’s colleague Sophie embarking on a journey with Roald Dahl’s BFG and showcasing the flavours of the supermarket’s festive Taste the Difference range.

Soon we won't be able to go anywhere without seeing an advert for Christmas and Sainsbury's has launched this year's TV commercial earlier than most. As the first UK supermarket to launch a festive ad ...

“Without the use of 3D printing, and the capabilities of the Stratasys J750 full-color-multi-material 3D Printer, we simply could not have completed the build in time,” said Richard Pickersgill, ...