This paper concerns the development of advertising for Ruddles, the brand name which encompasses Ruddles Best and Ruddles County. It describes how the planning thought process identified a challenging ...

The Ruddles Brewery faced an interesting strategic problem. The source of its greatest strength was also a major barrier to growth. Ruddles is famous for Ruddles County, a definitive traditional ...

Greene King is launching an apple-flavoured beer as a sister to its iconic Ruddles ale brand. Ruddles Orchard, a 4.2% abv ale blended with apple juice, will sit alongside the brewer’s Ruddles County ...

The Advertising Standards Authority (ASA) has banned a press ad for Greene King-owned Ruddles County beer, which featured a double-barrelled shotgun. The advertisement, which was the subject of 51 ...