Your online reputation is your first impression. For executives, entrepreneurs, and public figures, what appears in search ...

Today, a company's virtual presence is crucial. Online reputation management (ORM) is vital for success as search engine algorithms constantly change and a negative reputation can lead to customer ...

Getting back on track involves a strategic reputation recovery plan to restore confidence and rebuild brand equity.

Reputation isn’t a last-minute rescue plan. It’s a strategic discipline embedded into daily leadership. The speed at which public narratives take shape leaves little room for hesitation. Once your ...

The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Darius Fisher Gone are ...

If you don't actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.

Branding, name or icon recognition, is the “holy grail” of marketing in today’s advertising arena. I guess it has always been that way. The difference, today, is electronic devices and media ...