As we enter 2026, the economics no longer support that model.

– Repeat customers make multiple purchases from a business over time. – They are essential for sustainable business growth as they tend to spend more and are less expensive to retain than acquiring ...

Big Time Advertising founder and CEO Terry MacCauley offered a variety of suggestions to help buy-here, pay-here and independent dealers secure an important resource to maintain profitability and ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Florence Chikezie, Founder at ReDahlia & Entrepreneurs.ng. I help new entrepreneurs start businesses in 30 days & guide companies to scale. Business sustainability is heavily hinged on building ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...