Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

Brendan is a freelance writer and content creator from Portland, OR. He covers tech and gaming for Lifehacker, and has also written for Digital Trends, EGM, Business Insider, IGN, and more. If you ...

Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Dive via email.

After Instagram launched its TikTok competitor, Reels, in August 2020, the short-form videos have pretty much taken over the app. In November of the same year, the social media platform redesigned its ...