Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

Add Yahoo as a preferred source to see more of our stories on Google. Great news—several Rare Beauty sets packed with travel-friendly minis are up to 30% off in our very own Cosmo Shop right now. That ...

Selena Gomez's beauty brand, Rare beauty, is perhaps best known for its blushes, and the "Lose You to Love Me" singer knows a thing or two about applying it.

Meet Soft Pinch Matte Bouncy Blush. It doesn't matter who said I love you first... Selena Gomez is making everybody blush. In cream, dewy, matte liquid, luminous powder, and now soft matte powder ...

Add Yahoo as a preferred source to see more of our stories on Google. I recruited nine PureWow editors to test the 13 available shades. The testers span Gen Z to Gen X with varying skin types, ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Few beauty products are as internet-famous as Rare Beauty’s soft pinch liquid blushes. The bestselling blush is a total hit for how effortless each is to apply and blend for a flawless look in moments ...

TikTok creator Ashley Smith (@ash_loves_condiments), who’s a popular creator with over 1.3 million followers, recently went viral after questioning the quality of her Rare Beauty highlighter. In her ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...