Developed more than a century ago to take advantage of a new communications technology, the inverted pyramid remains a controversial yet widely used method of reporting news and will have a future in ...

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Effective SEO copywriting requires not only a deep knowledge of ...

Excerpted from Reporting and Writing: Basics for the 21st Century (Oxford University Press). Before the end of the 19th century, journalist historians agree, stories were almost always told in the ...

News journalism relies on a tried-and-tested model of inverted storytelling. Contrary to the introduction-middle-end style of writing that pervades school essays and scientific papers, most news ...

User-Created Clip August 9, 2013 2013-08-08T23:55:47-04:00https://images.c-span.org/Files/203/20130808235629002_hd.jpgRoll Call's editor discusses value of the ...