Dynamic pricing lets e-commerce businesses adjust prices in real time based on demand, competition, and data, boosting ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Pricing models can be powerful growth levers. A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a ...

“Good, Better, Best” pricing is a classic strategy. Steer your clients towards a “Better” offering by sandwiching it between a “Good” and a “Best” offer. When Chris Roth ran this strategy at his A/C ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...