Don’t tell my bass club mentors, my editors or my colleagues on the Board of Directors of the Bass Fishing Hall of Fame, but I’ve been cheating on my first love for five years, and I don’t intend to ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

Topwater strikes are the ultimate thrill in fishing, and summer is a great time to master the craft of topwater fishing. As per its name, a topwater lure is an artificial lure that operates on the ...

"Choppers on Poppers" was the title of the first magazine article I ever wrote. It was published in "Tidings" Magazine, a regional boating publication and it was prompted at the urging of my old ...

It was just about a perfect evening by the old pond. Lily pads extended out 10-to-15 feet from the shore in an uneven outline with many circle-like openings within them that seemed to be perfect ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...