Long before he ever made tequila, David Rodríguez García was paid to protect it. While Rodríguez is now well-known for being Patrón’s master distiller, in the mid‑1990s he was one of the very first ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Patrón) After nearly four decades on the market, Patrón is once again expanding its tequila collection — and this time, ...

On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: Silver, Reposado, Añejo, ...

Patrón is stepping into higher-proof territory with the launch of Patrón 100, a new tequila bottled at 100 proof that puts a stronger focus on both process and flavor. This is the first time the brand ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

(Reuters) - Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the ...

Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king. In the ...

The release skips Patrón’s usual blend of roller-mill and tahona distillates, using only tahona-crushed agave fermented with fibers. Gina Pace is a journalist and editorial strategist with 20 years of ...

Distilled to proof and made entirely from tahona-crushed agave, this bold new blanco delivers intensity without sacrificing balance. Long before he ever made tequila, David Rodríguez García was paid ...