The Indiana Pacers and Oklahoma City Thunder took their NBA Finals matchup to Game 7, but just making it this far took each team's merch, sports marketing, and media to another level. Oklahoma City ...

The Indiana Pacers announced an extended partnership with Lucas Oil, which holds several sponsorships in Indiana. The new deal is a multi-year agreement that will make the company the team's new ...

Ball Used By Tyrese Haliburton to Hit Buzzer-Beater in NBA Finals Sells at Auction originally appeared on Athlon Sports. The Indiana Pacers, specifically Tyrese Haliburton, had more than their fair ...

When fans flood out of Gainbridge Fieldhouse after a Pacers win, the chant is distinctive: “Yes ‘Cers.” But you don’t just hear the phrase chanted along Pennsylvania Street, you see it plastered ...

The NBA unveiled home courts for the NBA Cup. The Pacers' court centers 'Slick' Leonard's catchphrase 'Boom Baby!' ...

The Pacers, who were playing Atlanta at home on Friday night ... The Sephora Savings Event is happening now—shop these ...

The Indiana Pacers, specifically Tyrese Haliburton, had more than their fair share of iconic moments in the 2025 NBA playoffs. From hitting Reggie Miller's "choke" pose in Madison Square Garden, ...