It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

Your audience’s first impression of you is important and can determine how successful or unsuccessful your marketing is. With the ever-growing digital age, public relations has become an even more ...

Press releases are a tactic that was extremely popular in the past but has dwindled as PR has evolved. In fact, I know that a lot of people -; admittedly, myself included at one time -; like to ...

No, the friendly chatbot isn't coming after your job. Nevertheless, if you're a PR pro not using ChatGPT, you are wasting your precious time. These simple steps can help you harness its power and ...

The goal of your PR strategy is to position your brand and portray it in the best possible light. For startups, PR is essential for establishing a presence in the marketplace. The difference between ...