For the price sensitive rural population of Vietnam, brand loyalty means a little. For a low involvement category like detergent, promotional gifts appeal to them more. Local brands clutter the rural ...

Star adds glamour to Omo promotion Kajol Devgan, Bollywood actress and brand ambassador of fabric cleaning product Omo, cuts a cake to inaugurate a promotion for Omo at LuLu Hypermarket, D-Ring Road, ...

Let’s face it, nobody likes doing the laundry, especially when the winter loads caused by those extra layers we wear, just continue to grow. Thankfully with innovation from Samsung and a just-in-time ...