This new AI technique creates ‘digital twin’ consumers, and it could kill the traditional survey industry

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry ...
Forbes

Gen Z And AI: How Emerging Technologies Are Shaping Consumer Behavior

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior ...
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Inferior Good: Definition, Examples, and Role of Consumer Behavior

Reviewed by Robert C. KellyFact checked by Suzanne KvilhaugReviewed by Robert C. KellyFact checked by Suzanne Kvilhaug An inferior good is an economic term that describes a good whose demand drops ...
Forbes

The Impact Of The EU's Digital Markets Act On Consumer Search Behavior

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving digital landscape, understanding how consumers search for services ...