Executive Summary: Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand. Founded in ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

After the London riots that conspired weeks ago, several youth-friendly brands have started to change up some things in their communication and marketing strategies. Levi's and Nike have denied ...

Nike Inc (NYSE:NKE) is shaking up its leadership structure in a bid to reinvigorate growth, but Wall Street remains cautious. Telsey Advisory Group analyst Cristina Fernandez on Tuesday reiterated a ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...