Mr Kipling is set for a makeover and its trademark "exceedingly good cakes" slogan may be one of the first things to go, Premier Foods chief executive Gavin Darby has revealed. “The cake category is ...

The scheme, the brainchild of JWT London, left the creators with a literal mountain to climb as they were tasked with constructing the poster with 13,360 Mr Kipling cakes. After the build, the public ...

(Reuters) -Premier Foods, the maker of Mr Kipling and Cadbury cakes, said on Thursday its annual profits would surpass market expectations after a stellar holiday season that saw households splurge on ...

In order to capitalise on increased sales of “treat” foods in the Halloween season, Premier foods will launch limited edition Mr Kipling Fiendish Fancies. The variation of the traditional French Fancy ...

July 17 (Reuters) - Bisto gravy and OXO cube maker Premier Foods reported higher group sales in the first-quarter as its Mr Kipling cakes and Batchelors brands benefitted from a TV advertising push.