Introduction: Through several techniques meant to boost app installs, engagement, and revenue, performance marketing agencies in mobile gaming seek to deliver measurable results. In this context, ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

RCS is game-changing technology for mobile marketing. We've updated our article to include news of RCS tools from Twilio. The post Mobile marketing with RCS: What you need to know appeared first on ...

from the editorial team at Marketing Dive. Learn more Still, the ways consumers are choosing to use their mobile devices are beginning to shift. The report shows growth in app categories that connect ...

Due to this, mobile users have gradually moved away from using ... t click or purchase a product through an ad. ULTIMATELY, IN-APP advertising offers endless marketing opportunities and it is time ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...