As we get closer to kickoff, here's what fans should know about finding official World Cup merchandise.

World Cup kits are a fashion statement that celebrate a team's history and culture. Major brands like Nike, Adidas, and Puma dominate the kit designs for the expanded 48-team tournament. An element of ...

The 2026 FIFA World Cup has delivered plenty of football and fashion highlights. With the entire world swept up in soccer fever, demand for the kits seen on-field has outpaced supply. That has left ...

The 2026 World Cup has arrived and Mexico is co-hosting with the United States and Canada. Goalkeeper Raúl “El Tala” Rangel has been handed the iconic No. 1 shirt for El Tri. Jorge Sánchez and Edson ...

Mexico is making history at home. This World Cup has felt different for Mexican fans, with the tournament being played on home soil. Not only has the national team delivered strong performances ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate This voice experience is generated by AI. Learn more. This voice ...