Meta has decided to stop serving political, electoral, and social advertising on its platforms in the EU, rather than be subject to upcoming regulation.

Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the U.S.

Meta said political advertising would end in October, citing a forthcoming E.U. regulation that it said presented “unworkable requirements.”