The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

A new evidence-based framework aims to establish a U.S. industry standard for measuring health equity efforts. | The paper, ...

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

The core functions of primary care are first contact access, comprehensiveness, continuity, coordination and ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 21 min ago By Garett Sloane - 5 hours 20 min ago By Ad Age Staff - 7 hours 8 min ago By Ad Age Staff - 7 ...

The TV measurement aisle is due for a cleanup. And NBCUniversal is sending a mop in the form of a new “Currency Council,” the company announced during a press conference in New York City on Wednesday.

The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC ...