McDonald's CEO's small bite of the new 'Big Arch' shows the risk of going direct to the public. I say keep at it, Chris!

I've been watching McDonald's CEO Chris Kempczinski's Instagram posts for months. I was shocked when his review of the "Big Arch" went viral.

Why a McDonald’s Ad Campaign Showed Empty Boxes With No Food

The Digital Out‑of‑Home (DOOH) posters are programmed so that during daylight fasting hours they displa y McDonald’s packaging—such as the chain’s red-and-yellow fries container and a closed burger ...