After years of outsourcing to large, impersonal service providers, many are rediscovering the value of local, ...

Recent shifts in technology, regulations and consumer behavior have begun to change how brands gain exposure, earn ...

Founders and CEOs reveal their dream marketing strategy to get their businesses a boost—that you can steal today.

With over 30 years in the industry, I have seen a number of marketing strategies come and go. Some stick, others fade, but they all reflect the generation of adults at the time of their creation. Now ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

The digital marketing landscape is evolving at breakneck speed, driven by a wave of emerging technologies that promise to ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Have you ever run across a company that seems to have a very sporadic online presence? A lot of times there might be large gaps of time between posting content. Not only that, but when they do post, ...

In this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B Marketing Awards. We sat down with Sally Winter ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...