The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Matt Mobley has spent more than 14 years tinkering with databases. He served as Acxiom’s VP of European consulting, followed by a stint as SVP of solutions consulting at Epsilon, and is now chief ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A couple of Austin entrepreneurs have launched marketing ...

DiscoverOrg, a Vancouver, Wash.-based marketing and sales intelligence startup, has acquired Boston area startup Zoominfo to strengthen its B2B offerings. The two companies both sell enterprise ...

Oracle Corporation is an American multinational computer technology corporation, headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database ...

A New Era of Data Management: Big Data and NoSQL Innovations Enable New Solutions and Greater Efficiency There has been a significant change in the IT world recently; solution developers no longer ...