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I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Janet Lam is an AI solutions expert and the founder of Building Blocks Business Planning, helping businesses thrive through innovation. Economic uncertainty can leave even experienced business owners ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...