While many competitors are chasing the ultra-wealthy by raising prices, CEO Patrick Aoun is positioning Longines for ...

SYDNEY, April 10 AAP - Luxury Swiss watchmaker Longines is expanding its Sydney presence with the introduction of tracking and timekeeping technology and sponsorship of the Golden Slipper carnival.

SYDNEY, March 29 AAP - Luxury watch brand Longines will sponsor the $4 million Queen Elizabeth Stakes, the richest race of the Sydney autumn carnival. The Australian Turf Club announced on Saturday ...

This feature first appeared in the September 2011 issue of Marketing magazine. ‘Outside of a dog, a watch is man’s best friend’ – so the beginning of comedian Groucho Marx’s famous line goes. Belle ...

Actor and Longines Ambassador of Elegance Simon “The Mentalist” Baker reminisces about his days when he lived in Australia’s Gold Coast in the late ’80s and early ’90s, working at the Hyatt Regency, ...