Shakespeare’s Juliet isn’t the only one to ask what’s in a name. Apparel and home goods cataloger Lands’ End is pondering the same question. Earlier this year the Dodgeville, WI-based mailer changed ...
The holiday season is upon us, full throttle, and although 2005 is already a vague memory in the futuristic minds of channel marketers focusing on summer 2006, the “Shopping Methods & Mindsets” study ...
Thirty-five years ago, print media was having a renaissance. And the uncontested leader of the medium, with more cultural relevance than most magazines or books, was a clothing catalog, delivered free ...
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