Who says cookies can't be for breakfast? Chip City and Eggo have teamed up to pack a popular breakfast brand into a cookie. The New York-based cookie company chain and Kellanova – formerly known as ...

Eggo waffles containers on shelves at grocery store - PJ McDonnell/Shutterstock You may have toasted them, drizzled syrup on them, and possibly even asked someone to "L'eggo" your Eggo, but how much ...

Look, we’re not the type to judge you for eating cookies for breakfast — especially because there’s a chance we’re doing the same thing. Luckily for us cookie monsters, Chip City Cookies has a new ...

Frozen waffles are the height of convenience. While the waffle dates back to the Middle Ages, it didn't become a freezer staple until 1953 -- and it's remained one ever since. Unfortunately, in the ...

A warm, hearty breakfast doesn’t get much easier than popping a couple of frozen waffles in the toaster. But if you’re craving something slightly different, Eggo is rolling out a new pancake flavor ...

When I was little, my go-to breakfast was an Eggo waffle. I would always look forward to my mom popping one in the toaster, smearing on a little butter, and wrapping it in a paper towel for me to eat ...

In 1972, the Chicago-based advertising firm Leo Burnett provided Kellogg's with a new slogan for the company's newly-acquired waffle brand. It was simple and catchy: "L'eggo my Eggo." Now, over 50 ...

Union Square Hospitality Group founder Danny Meyer and Chip City founder and CEO Peter Phillips discuss the genesis of their partnership on 'The Claman Countdown.' Who says cookies can't be for ...