Dallas Mavericks guard Luka Doncic is one of the faces of Jordan Brand in the NBA, and his presence in the company will soon become even more important. According to reporting from Nicholas Vlahos ...

Luka Doncic’s trade to the Lakers has caused excitement among NBA fans. Jordan Brand released the new Luka 3 Imaginarium sneakers, originally priced at $130, now available for $84.97.

During his official media day and team photoshoots, Doncic rocked the latest iteration of his signature Jordan Luka 3 sneakers in a “Purple Comet” colorway that will release just as the ...

Doncic wore the Jordan Luka 1 in the "PK85 Tournament" colorway. The Black and Metallic Gold sneakers were a player-exclusive colorway gifted to participants in Nike's 2022 Phil Knight Invitational.

Doncic showed up in 2018 and immediately, our team had a star on par with the gods of the NBA GOAT conversation like Jordan, Larry Bird, Magic Johnson, Kobe Bryant and LeBron James. Luka is an ...

Dallas Mavericks superstar Luka Doncic is set to participate in a landmark preseason tour in China alongside other NBA luminaries. The tour, organized by Jordan Brand, aims to connect top athletes ...