The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things (IoT). Today, a slew of devices, from ...
Forbes contributors publish independent expert analyses and insights. I explore all things Digital Transformation. This article is more than 6 years old. The short answer to my question is yes, ...
In 2012, ultra-hip Guatemalan shoe retailer Meat Pack ran an unusual promotion via its mobile app. When customers who had downloaded the app walked into competitors’ stores, they were given an alert: ...
Walid Eli Khoury, founder and CEO, Marc Media, is on the forefront of IoT marketing. “I had an early passion for tech innovation, starting with my first 286 PC when I was 8 years old,” he said. From ...
OSLO, Norway--(BUSINESS WIRE)--Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions using printed ...
Adobe’s Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the ...
On Tuesday, at the 2016 SAS Global Forum, SAS announced Customer Intelligence 360, a product that it said will "fill the void" for analytics in digital marketing. Customer Intelligence 360 acts as a ...
LOS ANGELES--(BUSINESS WIRE)--Global Net Solutions (GNS), an innovator in facilities-based smart security and business intelligence solutions, has selected Bob Gold & Associates, a nationally ...
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