In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short-form ...

New data shows Instagram Reels ads now make up over 50% of all ad inventory, as users spend nearly half their time on the app watching short-form videos.

Add Yahoo as a preferred source to see more of our stories on Google. Instagram also added a Following tab with three feed choices: All, Friends, and Latest. That means you can prioritize close ...

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to ...

While Meta’s Reels share continues to grow year-over-year, YouTube’s watch time for Shorts remained flat last year.

Instagram has a new app that lets you watch Reels on your TV. The app is debuting first on Fire TV devices. Support for other devices will come over time. Instagram has a new app that lets you watch ...

Sit back with Reels on a big screen. Sit back with Reels on a big screen. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Meta-owned Instagram is reportedly planning to launch a separate app for its short-form video-sharing feature Reels. The social media giant is looking to take advantage of China’s ByteDance-owned ...