Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many business owners, you're most likely heading into 2021 with a sense of uncertainty.

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Goal setting is a critical element to any successful team. If businesses fail to create an environment for team members and leaders to set goals, they are firefighting. Firefighting is the concept of ...

When someone raises an issue without a solution, ask exploratory questions rather than dismissing the concern. Share stories of failures in leadership meetings, focusing on what was learned. Allocate ...

Cost-effective learning in business requires that people know what to learn and why they are learning. But that is not enough. We should also evaluate the learning to make sure that the time and money ...

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...

Opinions expressed by Entrepreneur contributors are their own. In any aspect of life, setting goals is necessary to achieve success. In the 1960s, pioneering goal-setting researcher Dr. Edwin Locke ...