Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

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Bob Antonius’ 7-year-old daughter and 11-year-old son never used to sit down and play together. But that changed when his children discovered the Rainbow Loom, a crafts kit used to weave rubber bands ...

This article was taken from the April 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by ...