Eye shadow creases are a struggle at any age, but if more product is settling into your fine lines recently, learning how to apply eye shadow for mature skin can help. Your skin’s evolving texture ...

Here's how a single well-placed product can make a major difference after 50.

1. The nonnegotiable prep step: Primer does so much more than create an even base for your eyeshadow. “Primer grips onto eye ...

Eye makeup can become a challenge as we age and the skin around the eyes naturally loses elasticity and collagen. The methods we used to love in our 20s and 30s may not look right anymore, but how do ...

We love to test out the latest eye shadow trends, but not every tutorial will result in the same final look on every eye shape. Eye shadow for hooded eyes, for example, can come with some unique ...

The best eye shadow shades for gray hair are taupe, navy, brown, and plums,” says celebrity makeup artist, Nydia Figueroa.