Discover how artificial intelligence can revolutionize your journey to starting a successful t-shirt business. In this video, ...

Apparel toes the line between an essential good and a luxury item. Some brands manufacture what we wear on a daily basis — socks, underwear and so forth — while others create outfits meant for special ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Good storytelling can move the hearts of thousands. It can also win a debate and make a sale. Bringing elements of the stories to your visual identity that you learned in your research and brand ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer ...

The luxury fashion industry is set to grow between 5 and 12 percent this year. However, as the selection of quality goods has continued to grow, consumers have become far more sophisticated in their ...