Instagram starts rolling out a new set of controls to enable users to personalize the topics recommended to them, starting with the Reels algorithm. Instagram began rolling out a new set of controls ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

The “lazy influencer” is finished.Social media hierarchies stayed frozen for a decade. If a content creator hit a million followers in 2016, they owned that crowd. It was a closed system where huge ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

In an effort to prioritize the flow of original content, Instagram has altered its core recommendations algorithm -- extending its originality guidelines to discourage aggregators from reposting ...

Instagram has launched a major update for its Edits app. The app’s latest version adds pre-built templates, storyboards, advanced text customization options, and the ability to pull public Reels ...

Instagram is rolling out a new test that lets select users fine-tune what they’d like to see in their Reels and Explore feeds. Here’s what it looks like. Instagram lead Adam Mosseri took to Threads ...

Most creators still rely on outdated tactics that leave them invisible. This article breaks down what growth actually means ...