The holidays and cars share a special place in advertising history. From snowy drives through twinkling neighborhoods to families embarking on seasonal road trips, some commercials became cultural ...

Universality is a key decision-maker for the marketing team at General Motors' top-selling vehicle brand Chevrolet when choosing inspiration for its 'Holiday Card to America' advertisement. Exploring ...

Chevrolet just took a joyride straight through America’s feelings. The automaker’s new holiday spot, “Memory Lane,” is going viral for turning a humble 1987 Chevy Suburban into a full-blown emotional ...