Nostalgia, collaborations and affordability are driving the growth of the global toys and games market, bringing the market value to USD287 billion in 2025, according to data analytics company ...

The Toy Insider has unveiled its 20th annual Holiday Gift Guide, highlighting the best toys, games, and gifts of 2025. A leading resource for toy recommendations, the guide featured three major lists: ...

North America The United States holds a 16.4% market share in 2025, driven by consumer demand for branded and licensed toys ...

Holiday toy shopping is nothing to be played with. Choices seem endless. About 160,000 toys are on the market at any given time, said toy consultant Chris Byrne (thetoyguy.com) “We’re the only ...