About-Face is adding to its existing color cosmetics suite with its first concealer named The Illusionist, priced at $22. Available now in 32 shades with five undertones, the formula infuses blue ...

Halsey on creating clean beauty products with About-Face. “I had a real motivation to make products, quite frankly, that would just work for me that I couldn't find on the market.” ...

Grammy nominee and 30 Under 30 alum Halsey raked in $50 million in revenue with her new makeup brand about-face. Halsey knows that fans don’t always know what she looks like—and that’s on purpose. In ...

The exceptionally talented, fearless, and ever-so relatable musician, Halsey, is launching their second beauty brand, af94. As a follow-up to their initial line, about-face, which is more so for the ...